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Alliance Association Bank
Arizona, United States (on-site)
1 day ago

Description

As a Senior Marketing Manager, you will design and execute marketing and sales support efforts for Alliance Association Bank, a key line of business for the bank that serves HOA management companies.

You'll be a leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies.

• You will develop market and industry specific public relations strategies, manage PR consultants, and create media alerts and press releases and other materials as needed for public relations efforts.
• Represent the bank in various, civic, and community development events to further enhance the bank’s image and develop additional business and identifies partners for
business and brand development and build relationships and regularly interacts with executives.
• Manage the development and placement of marketing collateral for all media outlets (print, radio, TV, online, billboard, etc.) and creates and updates collateral.
• Develop promotions and/or campaigns to support the selling of bank products and services, develops presentation decks, talking points and other materials for executives and other spokespeople.
• Also responsible for maintaining website and keeping content fresh and engaging and maintains compliance approvals for auditing purposes.
• Manage the design, content, and delivery of sales collateral for the team.
• Manage business development activities including budgeting, sponsorship ad creation and fulfillment, event coordination and execution, email marketing for assigned sales team and ROI tracking of expenditures.
• Manage the marketing budget including reforecasting and planning and partners with executive management on community sponsorships, donations, and Community Reinvestment Act contributions. Ensure marketing activities are within budgeted scope.
• Perform market and competitive research and gather data from targeted sources useful in the sales process. Act as an advisor for business line and ensure positioning is effective.
• Also responsible for maintaining collection of final reporting on event marketing initiatives and makes recommendations about future event marketing
investments.
• Provide supervision to and direct the activities of marketing staff (if assigned); may perform supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develop work schedules; provide necessary training and coaching.



Requirements

  • Bachelor's degree in related field is required.
  • 12+ years of direct, related experience in Marketing & Communications.
  • HOA Management experience a plus.
  • Intermediate to advanced knowledge of general banking operations, including deposit operations, loan administration, treasury management and/or other commercial banking products and services.
  • Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
  • Advanced knowledge of marketing processes including but not limited to creative work, print and multi-media, vendors, ad agencies, sales management training, etc.
  • Proficiency in writing and editing, graphic design and social media is required.
  • Advanced skills in and personal computer operation; word processing, spreadsheet, and database software (e.g., Microsoft Word, Excel, PowerPoint, MS Project Manager, desktop publishing, etc.).
  • Strong speaking and writing skills for internal and external audiences (ex: sales or leadership).
  • Previous leadership experience required.

Job Information

  • Job ID: 67968823
  • Workplace Type: On-Site
  • Location:
    Arizona, United States
  • Company Name For Job: Alliance Association Bank
  • Position Title: Senior Marketing Manager
  • Industry: Community Management
  • Job Function: Director/Manager/Supervisor
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: Over 10 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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